Cold Calling Mistake #3 - Working Too Hard?
Cold Calling is hard work. Wouldn’t you agree?
So ask yourself this question: “Do I work hard in selling?”
Go ahead and ask yourself that question before reading any further. Got your answer? Good.
If you answered “yes” then this article is for you.
You need to stop working so hard! I mean it; hard work in selling doesn’t get you anywhere. Believe me, I’ve been there. I’ve worked 12 hours a day cold calling. And guess what, I didn’t make much progress. I made sales but I had to work so hard! It wasn’t worth it.
So if you can’t make more sales by sheer effort than what are you suppose to do?
An analogy may reveal the answer. Stephen Covey uses this story to make a very important point: “Suppose you were to come upon someone in the woods working feverishly to saw down a tree.
‘What are you doing?’ you ask.
‘Can’t you see?’ comes the impatient reply. ‘I’m sawing down this tree.’
‘You look exhausted!’ you exclaim.
‘How long have you been at it?’
‘Over five hours,’ he returns, ‘and I’m beat! This is hard work.’
‘Well, why don’t you take a break for a few minutes and sharpen that saw?’ you inquire. ‘I’m sure it would go a lot faster.’
‘I don’t have time to sharpen the saw,’ the man says emphatically. ‘I’m too busy sawing!’
Are you too busy sawing? Are you too busy cold calling to make sales?
Instead of frantically cold calling and increasing your activity you need to start selling.
To increase your sales you need to do something different if you ever want to get ahead. And that means literally anything different! Don’t keep doing the same thing and expect to get different results.
So what can you do?
Well some ideas would be reading a book on sales, taking a class, talking to experts in your industry, formulating a systematic plan to make more sales, etc. You really need to get out of your normal thinking and start coming up with new ways to sell.
In short; you need a plan!
To come up with a plan ask yourself these simple questions:
1. Who do I want to sell to?
2. Where do those people congregate?
3. What is the best way to reach them?
If you’re answer to question number three was “cold call them”, then start over. Just asking yourself these three simple questions will yield huge results.
Once you have a plan in place then take massive action and make those sales come to you. Attract the sales you want instead of chasing them! Now get out there and start selling.
If you want the system that Tyler Wilson uses to attract people to him and work fewer hours while making more sales, then go immediately to http://www.coldcallcrusher.com and get it for free for 30 days! You only pay shipping and you get to try out the cold calling training course absolutely free for 30 days. Check it out: http://www.coldcallcrusher.com
Tags: cold call crusher, cold call help, cold calling, cold calling script, cold calls, Sales, sales training