No More Hard Closing
It’s 4:30 pm, I’ve been up since 4:30 am. I am tired and can barely keep my eyes open
but it doesn’t matter.
The evening rush of members are about to fly through the doors,
fires will need to be put out and members will
have to be closed on training whether they want it or not.
I need to be on, filled with energy and motivation
not only for myself but for 30 other personal trainers. Alas, so is the day in the life of a Personal Training Manager.
This is what it was like day in and day out trying to squeeze
blood from a stone and make the ridiculously large sum of $120,000 a month quota that was sent down upon me and my club. The fitness industry is like every other industry, a big business that doesn’t care and I think that is what is at the heart of most problems with people’s health today.
Nobody cares.
They just want to sign you up, take your money and hope you don’t blow it. This stressful situation is what I lived and breathed for years
until one day I had enough. Instead of working my ass of for a company that would never change, I had a vision and decided to cut loose and go it alone.
Best decision I ever made. I took all the practices I knew were good and left everything that wasn’t. No more hard closing, only showing people the value and service of what personal training could and should be.
Never again will someone need to be pitched on the
idea of how personal training will help better their lives.
They will be shown.
I always said that if you have to sit down with someone and convince them they need to train with you, then you haven’t done your job up to that point. If the value and service was present throughout the prospective client will feel it. They’ll have decided if this is something that they can afford to do in either time or money and come to a decision without needing to convince them.
I believe selling is something that is being done all the time and not a brief moment in time. You’re selling yourself, your vision, your values and your ideas from the second you meet someone.
For those of you who have worked in sales you know what I’m talking about. I can only encourage you to not fall victim to the pressures of the quota.
Talk to people from the heart, sell them something because they need it and you know it will help them. Follow these rules and you will succeed no matter what.
Always known as the consummate professional, Taylor began his fitness training endeavors back in the mid 90s.
Turning his everyday passion into a profitable career through his unparalleled passion of helping others Taylor took on the role as Personal Training Manager of the busiest club in Canada turning monthly personal training sales around from $30,000 to over $120,000 in only 6 months.
Through his highly successful training programs now available at, http://www.VitalityFitnessSolution.com Taylor has helped tens of thousands of average, everyday people transform their bodies and their lives.
Taylor took his wildly successful training principles and broke out on his own to open the extremely popular Vitality Fitness Studio for private personal training in 2004.
With his elite team of highly skilled trainers they now have a licensed model of success that trainers from around the world implement and receive coaching on to achieve financial success of their own.
http://www.vitalityfitnesssolution.com
Tags: closing, fitness, Sales, service, tips