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How Self-syndication Leads To Free Publicity

In this world of everyone holding their hands out and wanting your hard-earned dollar, authors are heading toward more of a do-it-yourself attitude when it comes to book promotion. Since book royalties are usually nothing to get real excited about, funds for book promotion may be something that is non-existent for the first-time book author, or any author for that matter.

However, any book coach or publicist will tell you that you have to create a buzz for your book no matter what it takes.

So, what’s an author to do?

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Direct Marketing To Independent Bookstores

Active book promotion and marketing is important to every book’s success, especially when it comes to the beginning writer. Contacting independent bookstores is a direct marketing method that is not only cost effective but a successful way for the authors to bring their work to the attention of buyers. With the technological advancements of email, fax and unlimited long distance, it is easier and cheaper than ever before for authors to promote their work to brick and mortar stores.

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