Freelance Business Writing - Are You Selling Your Skills Or Your Knowledge?
Troll various boards and blogs about the business of business writing and one of the most frequent tips you’ll encounter is to “specialize.” The idea is that once you are familiar with a particular industry or market, that experience will help you win jobs with other clients in the same niche. Your existing clients can more easily provide referrals, while your familiarity with the people in that field help you find places to submit articles, join online discussions, and otherwise promote yourself to prospects similar to the clients you already know.
Tags: commercial writing, communication, copywriting, freelance, marketing, Writing