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As we saw in Article 1, creative techniques can enhance the quality of our copy without compromising factual accuracy. In this article we are going to explore the idea of sensory authenticity, as well as other creative techniques, in more depth.
Tags: copywriting, creativity, WritingToday, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?”
Here are several techniques I use …
1. Walk a mile in your prospect’s shoes
If you have a vivid imagination, you’ll be surprised at how many of your prospects’ resident emotions you can identify simply by thinking.
Close your eyes and put yourself into the prospects’ shoes. Let the people you’re about to speak to speak to you first.
Tags: 8 ways, answer the question, copywriting, emotion, emotions, first health, prospects, shoes, vivid imagination, walk a mileTroll various boards and blogs about the business of business writing and one of the most frequent tips you’ll encounter is to “specialize.” The idea is that once you are familiar with a particular industry or market, that experience will help you win jobs with other clients in the same niche. Your existing clients can more easily provide referrals, while your familiarity with the people in that field help you find places to submit articles, join online discussions, and otherwise promote yourself to prospects similar to the clients you already know.
Tags: commercial writing, communication, copywriting, freelance, marketing, Writing