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Copywriting And The Role Of Creativity 2

March 19th, 2008 | No Comments | Posted in Writing and Speaking

As we saw in Article 1, creative techniques can enhance the quality of our copy without compromising factual accuracy. In this article we are going to explore the idea of sensory authenticity, as well as other creative techniques, in more depth.

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What Is Your Greatest Asset?

February 26th, 2008 | No Comments | Posted in Self Improvement

You cannot lose it, nor give it away,

You cannot buy it, sell it, or rent it,

But the power of this asset, and the profits made from it

Are in your sole control…

And if you let it work for you

Through intention and sacrifice,

The greatest things will happen to you

That’s the power hidden behind.

So if you haven’t guessed it, I’ll be glad to advise,

The greatest asset you’ll ever own

Is your subconscious mind.

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