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Writing Sales Copy - 8 Ways To Spot Dominant Emotions Your Prospects Already Have

February 29th, 2008 | No Comments | Posted in Business

Today, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?”

Here are several techniques I use …

1. Walk a mile in your prospect’s shoes

If you have a vivid imagination, you’ll be surprised at how many of your prospects’ resident emotions you can identify simply by thinking.

Close your eyes and put yourself into the prospects’ shoes. Let the people you’re about to speak to speak to you first.

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Emotions - What Is Your Negative Emotions Saying To You?

February 16th, 2008 | No Comments | Posted in Self Improvement

Every one of us has at sometime or another experienced what is called negative emotions. These emotions are seen by many as a signal that something is not the way it should be and hence a call to action. Your negative emotions are sending you a message but many of you have no idea what the message is and what it means. Each negative emotion has within it a positive message, which you must find.

There are ten basic negative emotions and each emotion has a message you must figure out if you want to live the life you desire. These ten negative emotions are:

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