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Social Media Marketing = Mlm 2.0

For the first time in many years, I had the privilege (misfortune) to receive (be tormented by) a Multi-Level Marketing presentation (assault). There are many obvious reasons why I have a strong disdain for MLM…probably no different than anyone else´s. Fortunately as time moves on, the rising popularity of social media should greatly reduce the effectiveness of MLM 1.0 as a business process, hopefully causing its practitioners to abandon its use. From the ashes of MLM 1.0 should arise a much more pleasant methodology of leveraging relationships via social media to make sales (aka MLM 2.0).

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Blogging - Some Thoughts For The Beginner

The derivation of the word blog comes from web logging, as it used to be known. It has changed a lot in its development and now blogging is a front line tool in the Internet promotion tool box. It is now used to promote products and services and presents another platform to to communicate with the visitor and develop a lasting relationship with them.

Having created the the business blog you can then monetize it as well as personalize it to your own requirements. Once created, you can make money out of the blog by syndicating it through RSS to your business website. If you have decided that you will set up a blog for business, below are a few tips on how to make it one of the more interesting and popular blogs.

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Link Building With Directory Submissions

One of the most straightforward ways to build links is by submitting your site to directories. We all know the big directories such as DMOZ, Yahoo, or Best of the Web, and you should submit to these sites. But you should also consider submitting to various small or niche free or paid directories.

Free directories are a no-brainer, except for those that require a link back in order for you to be listed. I recommend avoiding these directories altogether. Search engines will not penalize you based on who links to you, but if you link from your site to a known spammer or so-called bad neighborhood your placement in the SERPs (search engine result pages) could suffer. Most of these “link back” directories exist only to gain link weight for themselves and are not worth your time.

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