Why Cold Calling Is Obsolete In Mlm
MLM has evolved enormously over the last few decades and the methods of prospecting have changed considerably. In the 21st century things are completely different, particularly since the internet changed advertising methods and ways of contacting new prospects.
There are a number of prospecting techniques that have been rendered virtually obsolete thanks to the internet:
(1) Cold calling. There was a time when people weren’t bombarded with constant calls from insurance agents, banks and mobile phone companies. People hate cold calling now - and sales people hate having to make them. Nowadays, we have access to the internet and ways to find anything we need at the tips of our fingers. We don’t need the intrusiveness of having our phones ringing and having to listen to a sales pitch.
Tags: generating leads, network marketing prospecting, MLM Prospecting