Messaging - How To Tell The Story Of Your Business!
How many networking events have you been to where the question “What does your company do?” results in an answer that is either undecipherable or is too vague to make a memorable impact? Or, perhaps it’s YOUR company description that falls flat. It’s true what they say; you don’t get a second chance to make a first impression.
Your company messaging needs to be tight, clear, and compelling-but it must be CLEAR before CUTE! Your positioning statement needs to describe what your company does and for whom, identify the key benefit(s) that drive your customers to purchase your products or services, and demonstrate the “unfair” advantage you have over competing brands. And, you must do this in 50-words or less.
Tags: brand positioning, compelling, customers, messaging, target audience, company description