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Writing Sales Copy - 8 Ways To Spot Dominant Emotions Your Prospects Already Have

Today, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?”

Here are several techniques I use …

1. Walk a mile in your prospect’s shoes

If you have a vivid imagination, you’ll be surprised at how many of your prospects’ resident emotions you can identify simply by thinking.

Close your eyes and put yourself into the prospects’ shoes. Let the people you’re about to speak to speak to you first.

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Tags: 8 ways, answer the question, copywriting, emotion, emotions, first health, prospects, shoes, vivid imagination, walk a mile

Cruise Control For Your Business?

To me, one of the great technological advances in automotive engineering has been the invention of cruise control. It gives the driver the ability to drive at a comfortable, safe, and legal speed without having to worry about slowly creeping up in speed and suddenly discovering in a panic that I’m driving well over 80 miles per hour and are in danger of receiving a very expensive speeding ticket - don’t ask me how I know about this! But some drivers think cruise control is a “set-it-and-forget-it” control, a mindset that can be very dangerous, even fatal, especially in heavy traffic when all drivers need to be alert and actively in control of their vehicles. It doesn’t take a vivid imagination to think of the bad consequences of using cruise control at rush hour on a large city expressway.

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Tags: actively, automotive engineering, bankruptcy courts, city expressway, crucial, cruise control, drivers need, heavy traffic, legal speed, managing a business, miles per hour, mindset, processes, rush hour, speeding ticket, technological advances, terrible things, vivid imagination, wrong direction